Real World Challenges

What is LMI?

Labour Market Information (LMI) is exactly what it sounds like: it's information that can guide understanding and decision-making about how people find employment and develop their careers. LMI includes information on careers, occupations, and the labour market. It is everything students and job seekers need to learn about and consider as they begin exploring careers and making informed decisions about the future

It can be overwhelming and confusing. But it is an extraordinary tool that can inform the decisions of individuals, organizations or governments. Knowing how to use LMI, and how apply information to challenges can powerfully impact decision-making, and open doors of opportunity.

What are the Real World Labour Market Challenges?

Every day, communities across New Brunswick are challenged to solve problems that affect everyone. The Government of New Brusnwick's Departments of Education and Early Childhood, Post-Secondary Education and Training and the Canadian Career Development Foundation are offering an opportunity to be heard on how best to address Real World Labour Market Challenges.

For classrooms addressing the challenges, students across New Brunswick will use labour market information and use it to suggest decisions or solutions to the challenges that impact them most. Share your classroom's innovative solutions to any of the challenges below, using active and relevant labour market information.  Your solutions may affect the next decision made at a school, municipal, or provincial level!

youth retention
Challenge Topic 1

Attracting and Retaining New Brunswick's Youth

Every year, youth leave the province of New Brunswick to contribute to labour markets in other provinces or countries. What are youth facing that make them want to leave, and what could encourage them to stay?

Some questions or topics your students might explore to help solve this challenge include:

  • Stopping the flow of young New Brunswickers to other provinces could be an important tool to maintain much-needed workforce growth.
  • What do young workers really want? What motivates youth in their career search?
  • How can employers attract and retain young talent?
  • Out-migration (or leaving New Brunswick) tends to be highest among younger people as they pursue education and job opportunities elsewhere
  • Identify actions on the part of employers, community leaders, and other stakeholders that will help our province compete with larger cities or provinces for young workers.
  • As the labour market tightens, employers must be innovative with their recruitment and training practices to access the labour they need. This might include adopting new approaches to recruitment, such as specialized recruitment software/tools, online jobs fairs/networking events,
    social media channels, and more.
diverse workplaces
Challenge Topic 2

Obtaining a Diversified Workforce / Recruiting Underrepresented Groups

Sometimes, there is such an immediate need for workers in the labour market inclusive hiring practices are ignored, and individuals are faced with unnecessary barriers to employment. How can New Brunswick harness the skills, interests and capabilities of underrepresented groups when building the economy?

Some questions or topics your students might explore to help solve this challenge include:

  • Several groups including women, youth, people with disabilities, Indigenous people and some racialized groups remain underrepresented in the labour force.
  • COVID-19 has disproportionately impacted some underrepresented groups, due to higher job loss or greater health impacts, drawing our attention to the importance of an equitable recovery.
  • For employers, inclusive talent acquisition practices can open more avenues to finding a great match.
  • Inclusive education and training opportunities, as well as programming led by community organizations, can foster relevant skills and bridge gaps to ensure greater representation and retention of these groups in the labour force.
  • How employers, community organizations, and others commit to inclusive practices and supports are in place to address barriers and bridge gaps that discourage people from underrepresented groups from employment and labour market attachment.
Challenge Topic 3

Immigration and Welcoming Communities

New Brunswick needs immigration to ensure a growing workforce, yet it has one of the lowest rates of immigrant retention among the Canadian provinces. Workers immigrate but leave. How can New Brunswick communities and employers work to include and retain immigrants in the workforce?

Some questions or topics your students might explore to help solve this challenge include:

  • Reasons for leaving include better job opportunities, higher compensation, better educational opportunities for themselves and for their children, better social services, and cultural amenities, and ties to an ethnic community and extended family.
  • Community partners such as multicultural councils and associations, newcomer centres, ethnocultural associations, settlement agencies, and others are essential to creating welcoming communities.
  • Training and employment opportunities that help newcomers integrate successfully into the local workforce with meaningful work are also important to retention.
  • How can employers, community organizations, etc. foster welcoming communities for immigrant retention, including how they can enhance the current network of supports within their communities, or encourage greater cultural competency and awareness within their organizations.

Get Your Classroom Invovled

Snatch the opportunity to take the Real World Labour Market Challenge by solving a challenge with your classroom that directly affects your community. Taking the Real World Labour Market Challenge will allow you as an educator the opportunity to:

  • integrate Project-Based Learning in your classrooms
  • use Career Connected Learning principles and apply labour market information in your classroom, no matter the subject area and
  • connect your students with scenarios that affect their present and future

The Real World LMI Challenge grants every participating educator $250 to complete three Career Connected modules that best prepare them to implement the principles of Project-Based Learning (PBL) and/or Labour Market Information (LMI) into their classroom. Once the modules are complete, educators can use the provided lesson plans that support using PBL in the classroom, and the specially tailored Labour Market Challenge lesson plans that help educators "Level Up!".

Between January and May 2022, educators have an opportunity to complete a Real World Labour Market Challenge and with their classroom finding multiple solutions to the the many labour market challenges facing New Brunswick. By the end of the semester, Educators will:

  • Be granted $250 through the school district to be used for:
      • paid release time (full or half day) to complete the Career Connected Learning modules and/or
      • classroom supplies and resources
  • Complete the three Career Connected Learning modules.
  • Use any of the lesson plans to address the LMI challenges submitted by the Government of New Brunswick
  • Identify a final product best exemplifies their class' solutions to challenges. This will be submitted to CCDF and the Government of New Brunswick to review.
  • Deliver a survey for students to complete about their experience

All classrooms that complete and submit a final project that best encapsulates the solutions the classrooms will be awarded with additional funds of $75 to to allocate to the community organization of their choice, or for a classroom celebration pizza party.

Interested? Press the button below to get started!

Suggested Timeline


Registration Opens

Commit to take the Real World Labour Market Challenge by contacting us. The project team will support you, and you will be welcomed to join a community of practice.

Complete the Career Connected Learning Modules

These professional learning modules are designed to support educators in preparing learners for the future. Three Career Connected Learning modules are required to participate in the Real World Labour Market Challenge, and are essential to the success of the provided lesson plans, and your classroom projects.

Use and Deliver your Lesson Plans

Use any of the provided lesson plans, or adapt your own to problem-solve using Labour Market Information (LMI) sourced from the Government of New Brunswick or student's own research.

Put Together Your Final Project

Using PowerPoint, Video, blog post, or Microsoft Sway, your classroom can put together their LMI-based solutions to share with each other. A minimum of one final project that addresses any or all of the challenges must be submitted to the project team at GNB to receive additional classroom funds for your wrap-up party.

Celebrate Together

The solutions to the Real World Labour Market Challenges that your classroom addresses will be awesome! Wrap up the challenge with your classroom, receive funding for a class pizza party, and have students complete a survey to share with GNB and CCDF their experience. Their feedback will directly inform future Challenges!